We work hard in the 905 … Doing what? I’m glad you asked!

You know what my readers love more than anything in the whole world? Data! Facts, figures and charts! Woo Hoo! And Buzzwords, Slogans and Catchphrases! Hooty Hoo!

So, for my faithful readers, I have captured some aggregate data on Industry Employment from 2006, 2011 and 2016. Exciting, isn’t it? So, without further adieu, I present today’s top 5 List:

The Top 5 Industries where Bramptonians are working:

  1. Manufacturing
  2. Transportation and Warehousing
  3. Retail Trade
  4. Health Care and Social Assistance
  5. Professional, Scientific and Technical Services

“It’s a Disaster” you say? “Manufacturing is on the decline, we’re doomed!” you despair?

It true, we have lost over 4,500 manufacturing jobs in the last ten years, and we did lose over 2,500 wholesale trade jobs. These are issues that need to be examined. But, for the 7,000 jobs we lost in those sectors, over 80,000 jobs were created in other sectors. Look at the data:


where are our jobs

The landscape has changed, that much is true. But I think that’s true for a lot of Cities.

The road ahead is to examine what kind of City we want to be. As in any marketing analysis, the first question to ask is: what kind of City do our customers need us to be? Do we need, in the global economy, to be a Manufacturer? Do we need, in the Golden Horseshoe, to be a City of Entertainment?

We know that the region needs Brampton as a Bedroom, and affordable place to buy a house and raise a family. That is our “Brand” and one that I am not ashamed of; nor do I feel a need to Change the Status Quo when it comes to our competitive market position in the region. But, that doesn’t mean that we can’t offer more to our customers than just a place to sleep at night. We can! And in so doing, we can offer more to our residence in Quality of Life, Enjoyment of Living in the City, and Value for their dollar (taxes and housing costs combined).

As we explore the Census Data together, we can figure out who lives here, who worked here, who buys from us, who sells to us.  We can find a way to grow Brampton’s economy in a way that serves all of our needs, with no one left behind.

I am not about Changing the Status Quo, Shifting the Paradigm, Disrupting the Game, Remembering the Alamo, Putting a Ring on It, or Hacking the Growth to Dive Deep for NexGen Engagement. Although, there is one catchphrase I do like:

#MayorJackson2018 Go Big or Go Home.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: